PR and Communications Expert

May 19, 2017
Location : Yerevan, ARMENIA
Application Deadline : 31-May-17(Midnight New York, USA)
Time left : 12d 17h 41m
Type of Contract : Individual Contract
Post Level : National Consultant
Languages Required :
Starting Date :
(date when the selected candidate is expected to start)
Duration of Initial Contract : 5 months (up to 100 days)
Expected Duration of Assignment : 5 months (up to 100 days)

The project offers an intervention strategy for the development of rural tourism in Armenia with the objective of creating sustainable income-generating opportunities as supplemental income source to reduce the level of rural poverty, contribute to equal territorial development and shape conducive environment for rural development. The project has three main components:

Component 1: Planning of sustainable integrated rural tourism- The tourism assets of the community will be identified, assessed and prioritized for the further development by preliminary expert assessment and participatory planning mechanism, which will outline the vision and strategy for the rural tourism development in the community through wide consultation and participation of the local stakeholders.

Component 2: Increasing income level through diversification of tourism products and services in the community- Developing human resources through sector-specific trainings (business management, food processing, sales, marketing, training local guides, etc.) will help to address the knowledge gaps and prepare the local communities to effectively manage the tourism enterprises.

Meanwhile all the actors integrated in both production, service provision and management will be trained in sustainable utilization of tourism assets and adoption of mechanisms to bring down the environmental impact of their activities. In addition, the project will facilitate the access of the local tourism enterprises to seed financing through the loan mechanism of SME DNC.

Component 3: Sustainable Destination Management- Establishing institutions like Destination Management Organizations (DMO) to engage the local stakeholders and authorities into management and development of the community as a tourism destination. Destinations present complex challenges for the sustainable management, development and marketing in that DMOs must serve a range of needs for tourists and tourism-related businesses, as well as the resident community, local businesses and state.

Assignment Objective
The objective of the current assignment is to develop and organize of the Integrated Rural Tourism Development Project’s PR and Communication services addressing rural development of the selected villages of Armenia.    
Duties and Responsibilities
Under the overall supervision of Integrated Rural Tourism Development Economist/Project Coordinator the incumbent will be responsible to:
-Develop publicity strategies and campaigns online and offline to promote the project in Armenia and Russia
-Design, write and/or produce presentations, press releases, articles, leaflets, ‘in-house' journals, reports, publicity brochures, information for web sites and promotional videos, draft speeches
-Connect, network, and pitch local and Russian social media to promote Armenia, Integrated Rural Development Tourism project and rural tourism products
-Organize promotional events such as press conferences, open days, exhibitions, tours and visits
-On behalf of the project team attend events, conferences, exhibitions, trade shows, meeting, round tables to promote and attract attention
-Provide guidelines for the project branding and web presence development
-Provide other support and assistance as required in the field

General deliverables/ Outputs

-Developed strategies and campaigns for promotion of the activities of the Project
-Designed, written and/or produced presentations, press releases, articles, leaflets, ‘in-house' journals, reports, publicity brochures, information for web sites and promotional videos, draft speeches
-Provided guidance for the project branding and on-line presence

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