SOCIAL MEDIA MARKETING (SMM) EXPERT
Location: Yerevan, Armenia
Reporting to: Communications Manager
Opening Date: April 2, 2019
Closing Date: April 14, 2019, EOD
The “Children of Armenia” Charitable Fund (COAF) is seeking a highly experienced, creative and motivated Social Media Marketing Expert to support COAF’s operations. The SMM Expert will be responsible for planning, implementing and monitoring the organization’s social media strategy. The incumbent will join the Communications team and will be responsible for reaching social media marketing targets via focusing on social media analytics, managing and implementing social media content and campaigns, as well as measuring the success of every social media campaign.
Write, edit and translate various types of content for our social media accounts
Develop, implement and manage COAF’s social media strategy
Stay up to date with the latest social media best practices and technologies
Work with visual content creator and designer to ensure content is informative and appealing
Collaborate closely with Communications team members, and organization’s Programs team
Track and analyze analytics reports to gain insight on traffic and effectiveness, then utilize this information to positively affect future outcomes
Regularly research new technologies and trends in social media
Communicate with industry professionals and influencers via social media to create strong network
Distinguish content pillars that will guide the social marketing strategy
Actively engage with the online community and respond to their comments, messages promptly and in a constructive way according to the KPIs set
Take frequent trip to communities and regions supported by the organization. Yerevan, Armenia
REQUIRED SKILLS & QUALIFICATIONS
Bachelor’s degree in Communications, Marketing, Public Relations, or another relevant field
3+ years of experience in digital marketing, social media and/or communications
Excellent knowledge of social media networks including but not limited to Facebook, Instagram, Twitter, LinkedIn and YouTube
Good understanding of social media management and analytics tools
Familiarity with web design (Adobe InDesign/Photoshop) and publishing (Wordpress)
Strong interpersonal, organizational, communication and presentation skills
Excellent content creation & time-management skills
Creative mind and a team player
Native English speaker with excellent skills in written and verbal communication, story-telling and reporting
Highly responsible and extremely attentive to details.
HOW TO APPLY
Interested candidates are requested to send a Cover Letter and CV to [email protected] with “SMM Expert” indicated in the subject line of the e-mail. Only shortlisted candidates will be contacted.
The “Children of Armenia” Charitable Fund (COAF) is a non-profit, non-governmental organization that employs community-led approaches aimed at improving the quality of life in rural Armenia, with a particular focus on children and youth. COAF’s target development areas are education, healthcare, social and economic development. COAF launched its programs in 2004, starting in one village and expanding to 44 villages in Armavir, Aragatsotn, Lori, Gegharkunik, Shirak and Tavush regions.
Since 2015 COAF has developed and started implementing a new vision – COAF SMART Initiative. COAF SMART is designed to advance a generation across the rural world through education that will benefit individuals, societies and the environment. COAF SMART will become an exemplary model of development and will be replicated in other regions and communities throughout Armenia. The first COAF SMART Center was inaugurated on May 27, 2018 near the village of Debet, Lori Region, with an outreach to over 150,000 rural