Нуне Малакян: Я «нашлась» в Армении
You won’t move to another house, if yours is dirty. Instead, you just clean it. We need to leave this user mentality behind and start to take the owner responsibilities

You won’t move to another house,  if yours is not clean. Instead, you just clean it. 
We need to move on from this user perception and start to take the owner responsibilities. 

Is there a concrete division between work and hobby?

How to keep your inner child safe  in the crazy  life of an adult?

How to realize  the borders of your personal and social responsibilities?

How to find yourself, discover, develop and educate - these are the topics we will talk about with Nune Malakyan- a woman, who has given the second breath to the ancient Armenian ornaments in her art. 

Nune, can you describe yourself? Who are you?
Well, that’s a difficult question. Before marriage I was Nune, ophthalmologist, after 10 years of marriage I’m a mom of three.  Now I’m a silver jewelry designer and I try to revive Armenian ornaments, take them out of the books and  make a silver jewelry with the bright and beautiful colors.

It’s been five years since you moved to Armenia. What has changed for you?
Me. I’ve changed a lot. I took the responsibility for my life and now I can fully control it. No more excuses for now.

What are the differences of the rhythm of life between Armenia and Russia?
You are in a constant rush in Moscow. You simply can’t enjoy your life, there is a lot of pressure on you.  Here in Armenia you educate your children, you have time for your work, you can meet your friends and relatives any time you want, you don’t have to waste your time in traffic, be stressed and angry.  More importantly,  I feel the safety for my family here. 

What do you think about the repatriation in general?
We need to call for repatriation, but at the end of the day,  it’s an individual decision. When it was the time for our children to go to school, ‘’Is this life is what we have always wanted? What should be our further steps?’’ these are what we asked ourselves. We really felt the necessity  to move, so we did it.
Nush
You created Nush after your repatriation. How did you come up with the idea?
I have had the idea for a long time. I got a book about Armenian ornaments from my husband as a gift. It became an inspiration for me so I started seeking for people who can teach me how to make silver jewelry. It was a destiny to meet the grandpa Lyova, who taught me the art of making jewelry for free. It wasn’t easy, but it was what I wanted.

If you know what you want and have the idea, it becomes easier to turn it into production and create your own brand.

Who is your client?
My clients are my friends. If your goal is to revive Armenian ornaments, you don’t seek for customers. Those, who know about Armenian ornaments, find out about Nush for sure. 

Your everyday work is connected with Armenia’s society. What surprises you the most?
I can’t understand the user mentality. You won’t move to another house, if  yours is dirty.
We need to leave this user mentality behind and start to take the owner responsibilities. People still don’t realize their importance and that everything depends on them.

Interesting approach. What depends on you?
I have 3 kids, who will think like me(laughs).  Education and mindset are  what we generally have to give them. No cars, no houses or money can change the importance of high quality education. 
I really hope, that my children will choose to continue their education in Armenia. 

What’s your formula of change?
Take the responsibility. Have the desire to develop yourself.  Parents and children should be in one team and be an active part of each others lives. Don’t sit and complain. Nothing will change from that. 
Нуне Малакян: Я «нашлась» в Армении
What are your expectations from the Diaspora?
I don’t think we should have expectations from the Diaspora. They don’t live here, but they do really care for Armenia. It is wrong to think that Diaspora owe us something. Armenia’s future depends on each of us.

What will be your advice to those who consider repatriation as a next step?
We took our pink glasses off.  Our decision to move to Armenia was strange for many people. 
Don’t be afraid and most importantly, don’t live with illusions. Have a goal. As for me, I found myself in Armenia. 

What scares you the most in Armenia?
Well, I’m in the minority and that is what I’m scared of. I guess, I should have more kids (laughs).



Interview: Elena Kozhemyakina
Translation: Milena Voslanyan
Edited by: Rima Yeghiazarian





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