HIKEArmenia is looking for a Communications Coordinator who will be responsible for creating content for all social media platforms as well as other digital media. In collaboration with the Communications Director, the incumbent will create content (SM posts, newsletters, blogs, and hiking related content) to reach our target audiences, increase the effectiveness of our online presence, respond to all engagements received via our ad campaigns and posts, and coordinate the video and photo productions. We are looking for someone aware of current digital media tools and trends but someone who can take it a step further and present unique stories centered around the villages, the natural and man-made wonders, and of course the hiking trails of Armenia. This will require having first-hand experience and getting out of the office for some adventures with the HIKEArmenia team, so an appreciation for hiking and other ecotourism activities is a must!

 

 

• Content: Imagine and create disruptive content for Social Media platforms aimed at growing and engaging our online community

o Using the following SM channels: FB, Instagram, VKontakte, Twitter, Telegram, Pinterest, and YouTube

o Manage website content and SEO efforts o Come up with creative trail names, descriptions, and other content required for the website and application that captivate our audience

o Research, write, and edit blogs and newsletters that inform and tantalize hikers globally

 

• Media: Support the PR specialist on local and international media

o Coordinate the production of photo and video materials to ensure a steady stream of fresh and interesting content

o Elaborate and implement the YouTube strategy to drive people to our channel/videos

 

• Paid strategy: Coordinate the digital marketing efforts including Google Ads process from ad creation, keyword lists, daily monitoring, analysis, and SM ads

o Make adjustments based on research done on target audiences and markets to maximize effectiveness of our outreach efforts

 

• Monthly reports: Collect, review, and analyze data on a monthly basis

o Track social media analytics o Determine effectiveness and necessary marketing activities adjustments

 

• Self-development: Frequent research on latest trends to come up with creative campaign ideas

o Training and courses to improve communications and marketing skills

 

 

• University undergraduate degree

• Experience in creative content writing

• Best practice knowledge of Social Media platforms: FB, Instagram, VK, Google Analytics, AdWords, etc.

• Being curious of new social media trends

• Understanding of the HIKEArmenia target audience

• Basic knowledge of Adobe Photoshop, Premiere Pro, InDesign, Illustrator is a plus

• Ability to understand photography and video formats

 

• Language oral/written skills: fluency in English, Armenian and another language is a plus

• Ability to deal professionally, effectively and cooperatively with our team

• Be able to juggle multiple projects, meet deadlines, and take initiative

• Demonstrate problem solving, interpersonal, good judgment, and teamwork skills

• Demonstrate flexibility and creative thinking

 

 

Salary: Competitive.

Send your resume and cover letter to [email protected] (Incomplete applications will not be considered)