As Armenia forges its path in an ever-evolving global context, it not only draws from its rich cultural heritage and history but also signals a future ripe with growth and possibilities. Central to this narrative of progress is Sisian Boghossian, a pivotal figure in Armenian tourism, whose journey from the diaspora to the heart of Armenia's tourism initiative exemplifies the significant impact of diasporic engagement with their ancestral land.

 

Leading Armenia's State Tourism Committee, Sisian embodies the critical connection between the Armenian diaspora and their homeland. Boghossian's commitment to Armenia's development is deeply personal, grounded in a journey of self-discovery and heritage reconnection. "As a member of the diaspora myself, I deeply understand and value the significance of diaspora engagement in Armenia," she articulates, emphasizing the multifaceted contributions—from business ventures to repatriation efforts—that can strengthen the bonds between Armenia and its global community.

 

Sisian is set to speak at the upcoming Engage Armenia 2024 Forum, which will take place in key European cities from March 6 to 13, 2024. 

 

With optimism and a clear vision, Boghossian looks to the horizon of Armenian tourism, buoyed by record-breaking visitor numbers and the untapped potential of diaspora engagement. "In 2023, we achieved a remarkable milestone with a record-breaking 2.3 million tourist visitors," she notes, highlighting the sector's growth and the critical role the diaspora can play in sustaining this momentum.

 

Her ambition extends beyond traditional tourism, aiming to showcase the diversity of Armenia's natural beauty and adventure opportunities. "Armenia offers a wealth of diverse experiences beyond these traditional perceptions," Boghossian explains, inviting the diaspora to explore everything from rugged mountains and lush forests to the vibrant rhythms of Armenian music and dance.

 

At Engage Armenia 2024, Boghossian will share her insights and aspirations, seeking to inspire the diaspora to see Armenia through a broader lens. "Armenia is a dynamic and ever-evolving destination, offering endless opportunities for exploration and discovery," she asserts, challenging diasporans to venture beyond familiar cultural sites and uncover the hidden gems of their homeland.

 

Her efforts to promote Armenia on the international stage are not just about enhancing its tourism profile but also about forging a deeper, more meaningful connection between the diaspora and Armenia. "We possess immense potential, skills, and resources that can greatly benefit Armenia," Boghossian states, underscoring the collective strength and unity needed to propel the nation forward.

 

As Armenia navigates its journey towards greater recognition and prosperity, the engagement of the diaspora, as exemplified by Sisian Boghossian, becomes ever more crucial. Through her visionary leadership and passionate advocacy, she invites the diaspora to rediscover Armenia not just as a place of ancestry but as a land of limitless potential and shared futures.

 

The Engage Armenia 2024 Forum will explore the possibilities that arise when visionary leaders and the diaspora converge to shape Armenia's trajectory. It is also a call to action for all who cherish Armenia to contribute to its flourishing, guided by the belief, as Boghossian passionately shares, that "by harnessing our collective strength and unity, we can make a meaningful impact."